First Impressions last the longest, especially when it’s your web designs.
Digital space has become more intentional about what it has to offer. Google has become very self-centered about providing good user experiences, which is one way of expressing brand value.
And that can be seen in the recent rollouts and updates.
In fact, according to the latest survey conducted by Google, 82% of shoppers appreciate a brand that relates to their values.
Conversely, 39% of shoppers permanently left a brand that would not correspond with their values.
But what does that mean for your brand? But, you have to offer more than being a basic storefront.
Your store needs to speak for itself. Who we are, the services we provide, our principles, and most importantly, how our content and products reflect our brand’s core values.
This needs to be showcased on your website. Your website is the face of your first impression, and your web design needs to reflect what you believe in.
So, how do you make your web page design communicate your values? Keep reading to find out how!
Define Your Personal Values
Knowing what you stand for can create more meaning and depth for your product. Trust us when we say this: when competitors are rising left and right, your web design gives you the right push to stand out.
You could fall in trend and create something based on what looks good. However, having your beliefs and values conform to the website design can enhance your user experience and build trust and familiarity for your audiences.
For example, if you are an ad agency, you should leverage a theme that shows creativity, color, and enthusiasm. Similarly, you should portray the good and bad sides of your yearly journey to showcase honesty and integrity if that is what your brand stands for.
Quick Tip: For starters, envision what you would like to expect from a product (that you sell/make) and list it using adjective words.
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What are the Purposes of a Good Web Page Design?
A good web design promotes trust and encourages your target audience to take action. For the best user experience, you need a purposefully tuned design optimized for smooth functionality.
Here are some bite-sized ways to check if your website offers a good user experience;
- Does your website have a clean interface?
- Does your website have a clear call to action (CTA) installed where necessary?
- Does your website offer good navigation?
- What is the color, font, and imagery used on your website? Does it align with your business?
- What kind of layout does your website have?
- Is your website mobile-friendly?
- What is the speed and load time on your website?
Once you have answered these questions, you can better understand what users seek in a good web page design.
How to Showcase Your Brand’s Personal Values Through Your Website
1- Establish a Brand Strategy
An effective brand strategy is the concrete foundation for your business. How do you want your logo, font size, and color palette to look? How you define your content and visuals plays a significant role in what you are converting to your audience.
For example, content that stands out with its particular tone and use of terms and phrases is more likely to leave a lasting impression than the ones we usually see on almost every landing page.
When working on a solid brand strategy, you must be mindful of your intention and how it is communicated through your web layout.
One Quick Tip – leverage the color psychology behind creating meaningful logos and creative content.
For example, purple is widely recognized for royalty, class, and individuality, which is why alot of corporate ventures use it in their company’s color palette.
2- Have a Brand Voice
Brand voice is about choosing the right elements to establish and define your brands. What kind of tone does your brand speak?
What does it remind your general audience, and what impression does a person take as they explore your websites? All of these are crucial to determining a solid brand voice. And that’s not it.
You have to ensure that you keep your brand voice consistent across all platforms. Here are a few ways to deliver your values through your web layout;
- Consistent use of words, phrases, and tone throughout your website
- Set guidelines for grammar, punctuation, and mode of person (addressing in first person or third person).
- Consistent formatting rules
- Defining and addressing all kinds of audiences that your brand has
3- Be Intentional With It
Your website design should communicate your intentions for your business. For instance, websites that are intentional about the environment would use words like ‘green source’ or ‘sustainability.’
You might also find related symbols in their product descriptions, headers, footers, or even on the product. The point is that whatever you value must come across clearly to your target audience.
Mission statements are an exciting way of clearly communicating your values through web design. You should add how you fulfill your mission statement to be open with your customer base.
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4- Create a ‘Our Values’ Page
Regardless of your niche, having an ‘our value’ page can cut to the chase and directly deliver what you stand for to your audience.
You don’t necessarily have to make it a wordy jargon. You can share different and unique faces of your company.
Adding personal success stories or the initiatives you take to keep your customers satisfied with you can be other intelligent ways of demonstrating your values.
Apart from adding some personalized touch, this can also be an excellent space to showcase your company culture.
5- Create Your Story with Engaging Content
Having purposeful content brings life to your brand strategy. You can work through multiple content formats that can show meaningful insights into what your core values stand for.
This can be done through blogs, videos, or a dedicated content page.
If you are new to this and want to understand how you can offer value through content, write about what you have done so far in the form of narration.
For instance, if you are into the health niche, you can target the latest trends, news, and further predictions to write about your company’s role and opinions on different subject matters.
6- Have a Web Design With Strong Visuals
The most quirky websites often have one thing in common other than major audience footfall. And that is impressive website design layouts using multimedia. Illustrations can massively affect your core values if done right.
Many notable brands usually tell their brand stories through short clips or have their team members talk about what it has been like working with them.
This can add immense value since most businesses still follow the conventional route.
Wrapping it Up!
Offering value always stands out and gives you the extra push you need to attract more visitors and potential clients for your website.
If you are pursuing trusted website design experts, then the site architects team is what you need.
Site Architects offers fantastic web design and maintenance services that guarantee your satisfaction.
Whether it is custom web designs you are looking for or simple maintenance services, we offer a range of services. Get in touch with us today and get started for a website that looks its best and performs its best!
