Are you struggling to figure out how to maximize the performance of your website? Then, A/B testing may be the key. A/B testing is a controlled experiment to optimize web marketing strategies. This process involves testing two web page versions, ideas, or designs to see which performs best for a…
If you run a business, chances are you’ve heard the term Search Engine Optimization (SEO) being bandied about. About 93 percent of the online experience occurs through search engines, including sales. Therefore, it is a must for businesses to invest in SEO to gain new clients. However, according to studies,…
In website development, user experience (UX) is crucial for success. Its importance can be understood by research, such that if a business invests one dollar in providing a better user experience, it will get 100 dollars, which equals a 9900 percent ROI. By this, we can understand why businesses invest…
Before making any website design or application, you must clearly define your website’s main purpose or objective. Almost 94% of users get their first impression of any website from the web design alone. Therefore it is essential to work on it. Here are some fundamentals for developing an effective website…
It’s the age of AI. No doubt! But what does that mean? Is web development dying because of AI? If you have heard a lot about AI taking over all sorts of jobs, you might wonder if web development is on the chopping block, too. Well, let’s clarify: web development…
As the internet continues becoming an increasingly important part of daily life, website development is becoming a critical skill for everyone. Understand how big the market is; according to IBIS World, the total market worth only do-it-yourself web development platforms is worth 24 billion USD. They are experiencing an annual…
As a website owner, staying up-to-date on the best practices for keeping your website secure and safe is essential. Cyber Attacks are becoming increasingly sophisticated and taken seriously by small business owners and large corporations. They are becoming more common in recent years and can penetrate 93% of a company’s…
With the number of internet users going up to 5.16 billion at the start of 2023, it is more important than ever for any business to have an effective online presence. With so much competition for attention on the web, however, you must do what you can to optimize your…
Building a website can be a complex process, especially if you don’t have technical knowledge or experience. One of the most important decisions you must make when creating your site is choosing the right Content Management System (CMS). A CMS provides an easy-to-use interface for managing and developing content, serving…
Just like a complete understanding of the buyer persona is essential for any business to flourish, the same goes for the user persona for the website. A user persona is a semi-fictional character that is your ideal user. It tells you the details and complete understanding of how your ideal…
With the ever-increasing use of technology and the internet, website security has become essential to ensuring a safe online experience. People are more concerned about web security than ever. According to a survey,49 percent of the users said that they would not work with a business or organization if there…
Do you spend hours updating your website, only to realize your midnight oils didn’t burn properly? Many people follow common advice like “stay up to date with current trends” or “look at what competitors are doing.” These tips are well-meaning, but you probably make unnecessary updates and edits that are…
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